100% consistent

Publié le 20 June 2012par Limelight Consulting

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Why?

Today more than ever, considering all of the multiple messages, channels and the sums involved, it is crucial that companies/brands communicate messages that are coherent.

How?

Assess the alignment of the actual messages with the strategies across the company/brand and identify the consistencies or inconsistencies and with respect to the investments made.

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