Analysing and improving positioning

Publié le 12 June 2012par admin

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Why?

To better leverage the brand identifiers of the agency in terms of image, personality and status.

 

How?

Circulate a questionnaire amongst the agency’s main stakeholders (employees, customers, partners, peers) to identify recognized achievements, compare them to the brand strategy as seen by the founders as well as foster discussion on the company’s mission.

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