Start the relationship out on the right foot

Publié le 12 June 2012par admin

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Why?

The beginning of a relationship between an advertiser and an agency is the ideal time to “establish the rules of the game”. It is not only about overall strategy but also the fact that these teams will be working together on a daily basis going forward.

 

How?

Assist in the design of a method to ensure all teams are involved in the determination of the objectives and methods of collaboration and evaluation…

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