Is your agency losing pitches? Better understand why so as to turn things around

Publié le 12 June 2012par admin

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Why?

Better understand and fine tune what is leading to wins and losses in terms of style, organization, work methods, consistency and quality both in content and form.

 

How?

Survey a selection of advertisers that the agency pitched to over the past two years on their perception of the performance of the agency and the evaluation that the advertisers use in their decision process so as to help the agency identify areas of and methods for improvement.

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