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When an advertiser chooses its agency, it is a decision which places both parties in, what they all hope to be, a sustainable and fruitful relationship. It is a decision that is the culmination of a process which, to be successful, requires hard work from both sides.
How?
Accompany the advertiser and its teams (regardless of the agencies involved) through the various stages by implementing a framework and evaluation grids to help the company make an objective choice of future partners.
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