Monitor
You are an agency
- Better understanding how to evaluate market trends and the challenges they represent
- Bringing new thoughts and ideas to the business
- Understanding the “big picture”
Over the last 10 years we have built up a unique knowledge and understanding of the various areas of the communications industry, the issues the sector faces, the specific problems related to the necessary changes that agencies have to make to keep up, as well as how to accompany them through the changes.
Learn, understand, decide and transmit are the hallmarks of the work we do with our clients
We conduct general surveys and studies of the communications industry and its trends, publish reports on the different aspects of the communications industry, market analysis, feasibility and market opportunity studies, client satisfaction, ad hoc, internal, service provider and benchmarks surveys, market barometers… and more
Communications market barometer (advertising, customer marketing, digital, PR, corporate, events, design, media selling, media buying, brand content) This study was designed to analyze and evaluate the evolution of the communications market, inform the players of the changes, trends, demands and expectations going forward, and help agencies understand client issues and elements that drive satisfaction.
- The barometer is both qualitative and quantitative. The data is assembled from a mix of online surveys and questionnaires of over 2 000 respondents and one-on-one phone interviews with over 30 advertiser decision-makers from across a broad variety of industries. This barometer also breaks advertisers down by their communication needs and analyses the trends that determine innovative agencies models.
- Example: Asses the market potential of certain agency ‘product bundles’ – products prioritized in a go-to-market strategy - and what is or is not appealing about them. The study helped our client create a more effective agency marketing and promotion strategy. Executed through an on-line survey - respondents were decision-makers from the top 500 French corporations and medium sized companies.
You are a company
- Better understanding how to evaluate market trends and the challenges they represent
- Bringing new thoughts and ideas to the business
- Understanding the “big picture”
Over the last 10 years we have built up a unique knowledge and understanding of the various areas of the communications industry, the issues the sector faces, the specific problems related to the necessary changes that agencies have to make to keep up, as well as how to accompany them through the changes.
Learn, understand, decide and transmit are the hallmarks of the work we do with our clients
We conduct general surveys and studies of the communications industry and its trends, publish reports on the different aspects of the communications industry, market analysis, feasibility and market opportunity studies, client satisfaction, ad hoc, internal, service provider and benchmarks surveys, market barometers… and more
Working in a High Quality Environmental standard (HQE) office space: adding value in terms of personal fulfillment, economic benefits and corporate image? A study of the prospective changes in employee behavior in the workplace in light of the new sustainable development standards.
- Mix of qualitative face-to-face interviews and focus groups on themes related to the topic including the creation of a panel comprised of architects, trade union representatives, employees, human resource managers and occupational health and safety professionals to participate in an online qualitative think-tank
- Executed through an on-line survey - respondents were decision-makers from the top 500 French corporations and medium sized companies.
- Self- administered on-line survey
- Mix of qualitative face-to-face interviews and online quantitative surveys.
You are an institution
- Better understanding how to evaluate market trends and the challenges they represent
- Bringing new thoughts and ideas to the business
- Understanding the “big picture”
Over the last 10 years we have built up a unique knowledge and understanding of the various areas of the communications industry, the issues the sector faces, the specific problems related to the necessary changes that agencies have to make to keep up, as well as how to accompany them through the changes.
Learn, understand, decide and transmit are the hallmarks of the work we do with our clients
We conduct general surveys and studies of the communications industry and its trends, publish reports on the different aspects of the communications industry, market analysis, feasibility and market opportunity studies, client satisfaction, ad hoc, internal, service provider and benchmarks surveys, market barometers… and more
Annual survey of the thoughts and opinions of the Presidents of the CAC40 This survey is designed to help companies and world economies better understand the evolution of major economic issues and thus be better prepared to face them.
- Qualitative interviews with a panel of Presidents of large French CAC 40 companies.
- Face to face qualitative interviews with 12 heads of NGOs are compared with the results of the survey of the CAC40 and barometer of the communications industry.
- Annual online survey of 138 decision-makers
- Face to face interviews (about an hour) with 35 members of parliament
- Online survey of communication agencies
- Telephone interviews (mirrored questionnaires presented to a target group of advertisers and agencies)