Monitor

You are an agency

  • Better understanding how to evaluate market trends and the challenges they represent
  • Bringing new thoughts and ideas to the business
  • Understanding the “big picture”

Over the last 10 years we have built up a unique knowledge and understanding of the various areas of  the communications industry, the issues the sector faces, the specific problems related to the necessary changes that agencies have to  make to keep up, as well as how to accompany them through the changes.
Learn, understand, decide and transmit are the hallmarks of the work we do with our clients

 

We conduct general surveys and studies of the communications industry and its trends, publish reports on the different aspects of the communications industry, market analysis, feasibility and market opportunity studies, client satisfaction, ad hoc, internal, service provider and benchmarks surveys, market barometers… and more

Some examples

Communications market barometer  (advertising, customer marketing, digital, PR, corporate, events, design, media selling, media buying, brand content) This study was designed to analyze and evaluate the evolution of the communications market, inform the players of the changes, trends, demands and expectations going forward, and help agencies understand client issues and elements that drive satisfaction.

  • The barometer is both qualitative and quantitative. The data is assembled from a mix of online surveys and questionnaires of over 2 000 respondents and one-on-one phone interviews with over 30 advertiser decision-makers from across a broad variety of industries. This barometer also breaks advertisers down by their communication needs and analyses the trends that determine innovative agencies models.
Ad hoc B2B surveys
  • Example: Asses the market potential of certain agency ‘product bundles’ – products prioritized in a go-to-market strategy - and what is or is not appealing about them. The study helped our client create a more effective agency marketing and promotion strategy. Executed through an on-line survey - respondents were decision-makers from the top 500 French corporations and medium sized companies.

You are a company

  • Better understanding how to evaluate market trends and the challenges they represent
  • Bringing new thoughts and ideas to the business
  • Understanding the “big picture” 

Over the last 10 years we have built up a unique knowledge and understanding of the various areas of  the communications industry, the issues the sector faces, the specific problems related to the necessary changes that agencies have to  make to keep up, as well as how to accompany them through the changes.
Learn, understand, decide and transmit are the hallmarks of the work we do with our clients

 

We conduct general surveys and studies of the communications industry and its trends, publish reports on the different aspects of the communications industry, market analysis, feasibility and market opportunity studies, client satisfaction, ad hoc, internal, service provider and benchmarks surveys, market barometers… and more

 

Some examples

Working in a High Quality Environmental standard (HQE) office space: adding value in terms of personal fulfillment, economic benefits and corporate image? A study of the prospective changes in employee behavior in the workplace in light of the new sustainable development standards.

  • Mix of qualitative face-to-face interviews and focus groups on themes related to the topic including the creation of a panel comprised of architects, trade union representatives, employees, human resource managers and occupational health and safety professionals to participate in an online qualitative think-tank
Study for the French National Olympic and Sports Committee Asses the market potential of certain ‘product bundles’ - products prioritized in a go-to-market strategy - and what is or is not appealing about them. The study helped our client create a more effective marketing and promotion strategy.
  • Executed through an on-line survey - respondents were decision-makers from the top 500 French corporations and medium sized companies.
Survey for Nestlé Waters
A survey of 100 managers around the world assessing the opportunities, expectations, limits and cultural elements in preparation for the execution of an international PR strategy.
  • Self- administered on-line survey
Survey for Canal + Régie (media buying agency) Survey of advertisers and agencies to evaluate expectations and points of view on their offer and ideal organizational structure.
  • Mix of qualitative face-to-face interviews and online quantitative surveys.

You are an institution

  • Better understanding how to evaluate market trends and the challenges they represent
  • Bringing new thoughts and ideas to the business
  • Understanding the “big picture”

Over the last 10 years we have built up a unique knowledge and understanding of the various areas of  the communications industry, the issues the sector faces, the specific problems related to the necessary changes that agencies have to  make to keep up, as well as how to accompany them through the changes.
Learn, understand, decide and transmit are the hallmarks of the work we do with our clients


We conduct general surveys and studies of the communications industry and its trends, publish reports on the different aspects of the communications industry, market analysis, feasibility and market opportunity studies, client satisfaction, ad hoc, internal, service provider and benchmarks surveys, market barometers… and more

 

Some examples

Annual survey of the thoughts and opinions of the Presidents of the CAC40 This survey is designed to help companies and world economies better understand the evolution of major economic issues and thus be better prepared to face them.

  • Qualitative interviews with a panel of Presidents of large French CAC 40 companies.
Annual survey of the thoughts and opinions of the Presidents of associations / NGOs / foundations This survey is designed to provide a venue to discuss key CSR issues by throwing a different light on the subject and to compare the views of the heads of major NGOs, the Presidents of CAC 40 and the communications industry.
  • Face to face qualitative interviews with 12 heads of NGOs are compared with the results of the survey of the CAC40 and barometer of the communications industry.
Survey of responsible marketing for ACIDD - ADEM - UDA (2008 to 2010) This survey was designed to assess the perceptions of the heads of major groups of the role of sustainable development. The study looked at not only the ideologies, thoughts and priorities of management but also the communications and marketing strategies with respect to this topic. It measured the importance that those responsible for communications and marketing gave to the promotion of CSR and identified the issues to explain the discretion, or even the silence of some of the major corporate groups on the subject.
  • Annual online survey of 138 decision-makers
Perception of members of parliament on advertising This study shows how parliamentarians place communications and advertising in the equation economic growth and necessary evil.
  • Face to face interviews (about an hour) with 35 members of parliament
“The world upside down”... For the Association of Advertisers This study is to provide ideas on how to design and implement a result-based advertiser-agency relationship.
  • Online survey of communication agencies
  Barometer of pitching for the AACC (Association of Advertisers) This study is designed to give insight on the potential to abuse pitch calls and develop a best practices guide for them.  Eliminate subjectivity from the assessment of present practices and paths to improvement, as well as any prejudice that may fuel resistance to change. Building on the positive in order to lay the foundations of a constructive dialogue and to measure its evolution over time.
  • Telephone interviews (mirrored questionnaires presented to a target group of advertisers and agencies)